All About Veronica M’s Signature ITY Fabric

Ask any Veronica M fan what their favorite thing about our clothing is, and 9 times out of 10 they’ll say, “The stretchy fabric.” Not to brag, but our go-to fabric is pretty amazing. After using it for over a decade, it’s become our signature for two major reasons: One, it feels incredible — like your most comfortable pajamas except, you know, socially acceptable to wear to work. Two, the way it lays against the body is super-flattering. Anyone who wears our signature stretch fabric is guaranteed to look as amazing as they feel! Since you guys are constantly asking for more pieces designed in this material, we thought we’d give you a little background on why we use it and what makes it so great. Here’s everything you need to know about Veronica M’s cult-favorite fabric. It’s Known As ITY Fabric In the fashion industry, our go-to material is known as “ITY,” which is short for Interlock Twist Yarn. It’s made up of 96% Polyester and 4% Spandex, and the name refers to the technique used to create the fabric — this is what gives it that amazing, stretchy feel. The Veronica M Way To Use It When we source ITY, we love to have it made in vibrant colors and prints. Because the fabric is so wearable for everyday, we find it makes it easy for women to incorporate unexpected, eye-catching colors and patterns into their wardrobe. It Has A Spandex-Like Feel If you haven’t tried our ITY fabric for yourself yet, it’s best described as having a slinky, spandex-like feel… with one main difference. Where spandex can feel clingy, tight, and sometimes unflattering, our ITY pieces offer all the comfort of spandex without making you feel like you have to “suck it in.” (In case you haven’t noticed yet, we’re all about making women as comfortable as they can be.) We Make ALL Types Of Clothing With It There’s nothing ITY can’t do! We’ve used it to create all types of styles; including dresses, jumpsuits, bodysuits, skirts, tops, and bottoms. So whatever your style, you can find an ITY garment that speaks to you. You’ll Love The Way It Drapes One of the best things about ITY is the way it elegantly flows. To spot it on our site, look for tops and dresses that feature flattering draping. These styles are always marked as “Stretch ITY fabric” in the product details. The effect is equal parts sophisticated and slimming… and who wouldn’t want that? You Can Throw It In The Wash Is there anything worse than finding a piece of clothing you love, only to discover later that it’s dry clean only? One of our priorities at Veronica M is giving you pieces that are easy to wear and easy to care for, so all our ITY styles can be machine washed on cold. (Just don’t bleach them, and always tumble dry on low.) Buy It Right Now Want to try ITY? There’s no shortage of styles on our site. The Ximena Romper and Crane Flare Sleeve Dress are great for bold Spring prints. For a subtle, wear-anywhere way to rock the trend, opt for our Black Romper Skort. The Navy Palm Wide Leg Pants and Karamo Faux Wrap Skirt can effortlessly be mixed-and-matched with your favorite top, while the Easton Jumpsuit is perfect for a weekend outing. Play up the material’s sexy draping with the Dianne Dropwaist Dress, a leopard-printed mini that would be right at home at cocktail hour. If you have any other questions about our signature fabric, leave them in the comments!

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