about veronica M
VERONICA M was established in 1996 and is headquartered in the heart of downtown Los Angeles. Her career in fashion has spanned over 25 years and began with Veronica cutting and sewing her own clothing in her garage and selling her unique pieces at the Fairfax High Flea Market in Hollywood.
Inspired by the fusion of classic styles and vintage patterns with a bohemian twist, VERONICA M offers colorful staples, wardrobe basics and statement pieces that are current, and timeless with a comfortable stretch fabric. These designs include the same vintage prints that have made her a household name for today’s on the go women who are looking for comfortable and stylish additions to their everyday wardrobe.
A native Angelino by way of Peru, Veronica Ferrer prides herself in supporting small businesses by purchasing her fabrics locally. Every collection piece is made and packaged in Los Angeles by the same staff that has been a part of the VERONICA M team since its beginning.
a note from veronica
“Growing up I was not confident at all! I learned that fashion gave me the confidence to be whoever I wanted to be! I find myself dressing with intention and expression and I specifically pick pieces to match my mood. If I feel more laid back one day – a casual look it is. I never just throw anything on, because I find that when I look my best I feel my best! I design women’s clothing to be first super cute (of course!!) and then I imagine where she could wear the pieces. Work? Play? Vacation? All! And most importantly I keep a woman’s body in mind and try to make each piece as comfortable and flattering as possible. Who doesn’t want that?”
VERONICA M is sold in more than 2,000 boutiques across North America and the Virgin Islands. It can be found in cities like Los Angeles, New York, Chicago, Dallas, Miami and San Francisco. Wholesale inquiries and individual ordering is available at veronicam.shop
Heidi, loyal VERONICA M online customer
Everything is so functional and work to life friendly. I can’t say enough good things about Veronica M. I am so grateful to you all, because I don’t have to step foot in a store and can spend more time focusing on my career and family.
Ivan, loyal Veronica M customer
I wore a few of your items away at holiday and got lots of compliments and where it came from! A kimono sleeve jumpsuit was perfect for a Cuban evening by the sea and the kimono dress you did a while back was perfect for a day cover-up at the beach and into the night. Short enough that I felt like I fit in with locals who wore things short! … Thanks for making the best travel clothing ever and clothing in general!