Born from a passion for empowering women and celebrating individuality, Veronica M began in a small Los Angeles garage, sparked by a sewing machine and vibrant dreams. Veronica Ferrer, our founder, launched the brand in 1996 by personally sewing and selling designs at local flea markets, inspired by her rich Peruvian heritage and the effortless style of LA.
Veronica’s designs fuse vintage prints, classic silhouettes, and a bohemian twist. She sources stretch fabrics locally in L.A., ensures every piece supports small American businesses, and crafts collections that are made with intention for real women: comfortable, flattering, and fun to wear.
Born from a passion for empowering women and celebrating individuality, Veronica M began in a small Los Angeles garage, sparked by a sewing machine and vibrant dreams. Veronica Ferrer, our founder, launched the brand in 1996 by personally sewing and selling designs at local flea markets, inspired by her rich Peruvian heritage and the effortless style of LA.
Veronica’s designs fuse vintage prints, classic silhouettes, and a bohemian twist. She sources stretch fabrics locally in L.A., ensures every piece supports small American businesses, and crafts collections that are made with intention for real women: comfortable, flattering, and fun to wear.
“Growing up I was not confident at all! I learned that fashion gave me the confidence to be whoever I wanted to be! I find myself dressing with intention and expression and I specifically pick pieces to match my mood. If I feel more laid back one day – a casual look it is. I never just throw anything on, because I find that when I look my best I feel my best! I design women’s clothing to be first super cute (of course!!) and then I imagine where she could wear the pieces. Work? Play? Vacation? All! And most importantly I keep a woman’s body in mind and try to make each piece as comfortable and flattering as possible. Who doesn’t want that?”
Hispanic Heritage Month: 'Veronica M' fosters empowerment
In celebration of Hispanic Heritage Month, join Veronica M as she sits down with Good Day LA's Sandra Endo to discuss her remarkable journey to success in the fashion industry. Veronica M, established in 1996 and headquartered in the heart of L.A., is a brand inspired by the fusion of classic styles and vintage patterns with fabrics that make every woman feel their best. What truly sets Veronica apart is her relentless spirit and determination to overcome every obstacle that comes her way. She embodies the spirit of never taking no for an answer, and her story is a testament to the power of passion and perseverance in shaping the fashion landscape. Join us for this inspiring conversation with Veronica M, a designer who's redefined the meaning of fashion excellence.
Hispanic Heritage Month: 'Veronica M' fosters empowerment
In celebration of Hispanic Heritage Month, join Veronica M as she sits down with Good Day LA's Sandra Endo to discuss her remarkable journey to success in the fashion industry. Veronica M, established in 1996 and headquartered in the heart of L.A., is a brand inspired by the fusion of classic styles and vintage patterns with fabrics that make every woman feel their best. What truly sets Veronica apart is her relentless spirit and determination to overcome every obstacle that comes her way. She embodies the spirit of never taking no for an answer, and her story is a testament to the power of passion and perseverance in shaping the fashion landscape. Join us for this inspiring conversation with Veronica M, a designer who's redefined the meaning of fashion excellence.
Made in Los Angeles: Every design cut, sewn, and packaged by a loyal team based in downtown L.A.
Sustainable & Local: Fabrics sourced locally; timeless designs that avoid fast‑fashion waste.
Empowerment Through Style: Fashion as a tool for confidence, born from Veronica’s own journey of overcoming adversity
